Berkley White Fishing Lures

Berkley's SlobberKnocker Bladed Jigs are built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off.

Berkley SlobberKnocker Jig White Chartreuse / 3/8 oz.

Berkley Flicker Shad - RLVNT Outdoors

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / Bad Anaconda

Berkley Power Blade Compact Double Colorado Spinnerbait - American

Berkley White Fishing Rods

Berkley Choppo Ghost White

Berkley's SlobberKnocker Bladed Jigs are built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off.

Berkley SlobberKnocker Jig White Chartreuse / 1/2 oz.

Berkley Frittside 5 Biggun' Crankbait 2.25 - Bait-WrX

Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the Stunna delivers with a unique slow sink to trigger bites from neutral and inactive fish. Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic Champion. Born from Hank’s vast knowledge and Berkley design expertise, the Berkley Stunna has all the refinements for a jerkbait to excel.

Berkley Stunna 112+1 Jerkbait Shad Fillet

A creative spin on a familiar shape, the Berkley Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard bait. Developed by the Japanese Berkley team, these lures are ready for any topwater situation. Constructed from ultra-low-density material, the Power Pop keeps water out and continues to float in all situations. The bait's wide-cupped mouth gives added surface disturbance, while the recessed hook pocket keeps the Power Pop Weedless.

Berkley Power Pop 70 / White Killer