Pure Fishing Brands: Berkley Hard Bait

Zilla Tailswinger – Berkley® EU

Berkley Labs introduces new lures designed for Forward Facing

Berkley Scented Flicker Shad - Berkley® Fishing US

Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and Wind the Berkley Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Berkley Choppo Top-Water Fishing Bait 120, 30ml, Bone

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Pogy Swim Shad

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

PowerBait® Saltwater Rattle Shrimp

Berkley Digger Fishing Hard Bait is designed to get deep quickly and deliver hard, aggressive action. Berkley rigorously tested over 500 prototypes before finding the perfect balance for the Digger. Created by world-class bait engineers with a team of pro-anglers, this fishing lure delivers an aggressive wobble and side flash with a slow rise at pause that will turn any fish into a sucker. Exceptional casting distance makes this great fish bait to use from the shore or a boat.

Berkley Digger Crankbait Rootbeer Craw 8.5

Berkley J-Walker 120 Topwater Fishing Lure, Black

Freshwater Hard Bait - Pure Fishing

Berkley Finisher. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit finish and performance. Other single centered treble glide baits with fins foul up and can't keep em hooked. When fished with forward facing sonar the angler can now react and present the Finisher as fast and precise as possible. The weight-forward design allows for precision casts fast drop-ins and a wide range of actions to draw a strike out of the moodiest fish.

Berkley Finisher 7 / OG Blue

Berkley PowerBait Pre-Rigged Swim Shad Fishing Bait, Firetiger

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time

Berkley Dime