So how do you go about developing a bunch of new lure fishing rods

By A Mystery Man Writer

How to Make Fishing Lures: Confessions of a 1st-time Lure Builder

New colors on tried and proven lures add an exciting element to this season. The JBO paint shop in southern WI is creating some cool stu

Cheb-tastic! The only way to properly test something out is to actually fish with it and catch on it (long, slightly nerdy post!) — Henry Gilbey

Making your soft plastic lures work that bit harder - new video up (are you loving the current weather as much as I am?!) — Henry Gilbey

Savage Gear SGS5 — Blog — Henry Gilbey

Fishing the Countdown for Trophy Brook Trout (and Other Salmonids - Rapala

Making your soft plastic lures work that bit harder - new video up (are you loving the current weather as much as I am?!) — Henry Gilbey

Everything you need to go lure fishing for the very first time

I am obviously a hopeless tackle tart, but I am beyond proud with how awesome our new £150 Savage Gear SGS5 lure rods are (new video) — Henry Gilbey