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Deion Sanders, in collaboration with Blenders Eyewear, introduced a new collection of personalized sunglasses. When the Colorado St. hea

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Deion Sanders turns Norvell's comments into $1.2M sunglass sales surge

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Joe Pompliano on X: Deion Sanders recently launched a line of custom sunglasses with Blenders Eyewear. So when the Colorado St. head coach commented on him wearing them during interviews, Sanders took

Deion Sanders uses jab by Jay Norvell as a business opportunity, hands out sunglasses to players, media - CBS Colorado

Colorado's Deion Sanders hands sunglasses to commentators, team - ESPN

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Deion Sanders effect: Blenders Eyewear sunglasses flying off shelves amid 'Coach Prime' hype

How Blenders Eyewear Seized the Moment to Provide Deion Sanders, Colorado's Sunglasses - Sports Illustrated